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Documents/Links Four rotten marketing thoughts to avoid at all cost
03 September 2010
Four rotten marketing thoughts to avoid at all cost   More
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Documents/Links Brands undervalue social media for customer service
01 September 2010
Few companies are using social media channels for customer-service objectives   More
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Documents/Links Tired of PowerPoint? try this instead by Daniel McGinn
30 August 2010
Ever thought of hiring a "graphic recorder"   More
1
Documents/Links Go shopping: it's a cool way to check out the competition
27 August 2010
What does the competition do?   More
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Documents/Links Niche marketing: how to target your marketing efforts and master your business niche by Karel Murray
26 July 2010
If you want to make more money in today’s competitive environment, then you need to master your business niche.   More
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  More Marketing in the News
CONFERENCES
Base of the Pyramid 2010
Start Date: 05 October 2010

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EXECUTIVE EDUCATION
Building Business in Low Income Markets – The Case of Insurance
Start Date: 11 October 2010

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Philip Kotler
Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."
Kevin Lane Keller
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic.
Seth Godin
Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work.

Nicola Kleyn on Marketing

Nicola Kleyn, Full-time Faculty: GIBS, on the subject of Marketing
  
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