Philip Kotler
References
Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. Journal of Marketing, 63(4), 146-163.
Ang, S. H., Leong, S. M., & Kotler, P. (2000). The asian apocalypse: Crisis marketing for consumers and business. Long Range Planning, 33(1), 97-119.
Barich, H., & Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32(2), 94-104.
Bloom, P. N., & Kotler, P. (1975). Strategies for high market-share companies. Harvard Business Review, 53(6), 63-72.
Fox, K. F. A., & Kotler, P. (1980). The marketing of social causes: The first 10 years. Journal of Marketing, 44(4), 24-33.
Fox, K. F. A., & Kotler, P. (1980). Reducing cigarette smoking: An opportunity for social marketing? Journal of Health Care Marketing, 1(1), 8-17.
Jatusripitak, S., Fahey, L., & Kotler, P. (1985). Strategic global marketing: Lessons from the japanese. Columbia Journal of World Business, 20(1), 47-53.
Kotler, P. (1963). The use of mathematical models in marketing. Journal of Marketing, 27(4), 31-41.
Kotler, P. (1964). Marketing mix decisions for new products. Journal of Marketing Research (JMR), 1(1), 43-49.
Kotler, P. (1965). Behavioral models for analyzing buyers. Journal of Marketing, 29(4), 37-45.
Kotler, P. (1965). The competitive marketing simulator--A new management tool. California Management Review, 7(3), 49-60.
Kotler, P. (1965). Diagnosing the marketing takeover. Harvard Business Review, 43(6), 70-72.
Kotler, P. (1965). Phasing out weak products. Harvard Business Review, 43(2), 107-118.
Kotler, P. (1966). A DESIGN for the firm's marketing nerve center. Business Horizons, 9(3), 63.
Kotler, P. (1967). Operations research in marketing. Harvard Business Review, 45(1), 30-188.
Kotler, P. (1970). Corporate models: Better marketing plans. Harvard Business Review, 48(4), 135-149.
Kotler, P. (1970). The future of the computer in marketing. Journal of Marketing, 34(1), 11-14.
Kotler, P. (1970). A guide to gathering expert estimates. Business Horizons, 13(5), 79.
Kotler, P. (1972). A generic concept of marketing. Journal of Marketing, 36(2), 46-54.
Kotler, P. (1972). What consumerism means for marketers. Harvard Business Review, 50(3), 48-57.
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48.
Kotler, P. (1973). The major tasks of marketing management. Journal of Marketing, 37(4), 42-49.
Kotler, P. (1974). Marketing during periods of shortage. Journal of Marketing, 38(3), 20-29.
Kotler, P. (1975). Overview of political candidate marketing. Advances in Consumer Research, 2(1), 761.
Kotler, P. (1977). From sales obsession to marketing effectiveness. Harvard Business Review, 55(6), 67-75.
Kotler, P. (1978). Harvesting strategies for weak products. Business Horizons, 21(4), 15.
Kotler, P. (1979). Strategies for introducing marketing into nonprofit organizations. Journal of Marketing, 43(1), 37-44.
Kotler, P. (1980). Luncheon address: The marketer and antitrust. Antitrust Law Journal, 49(2), 489.
Kotler, P. (1983). How effective is your marketing? Nonprofit World Report, 1(1), 10-15.
Kotler, P. (1986). Global standardization--courting danger. Journal of Consumer Marketing, 3(2), 13.
Kotler, P. (1986). Megamarketing. Harvard Business Review, 64(2), 117-124.
Kotler, P. (1986). The prosumer movement: A new challenge for marketers. Advances in Consumer Research, 13(1), 510-513.
Kotler, P. (1986). Prosumers: A new type of consumer. Futurist, 20(5), 24-28.
Kotler, P. (1988). The potential contributions of marketing thinking to economic development. Research in Marketing, (4), 1.
Kotler, P. (1993). The major tasks of marketing management. Marketing Management, 2(3), 52-56.
Kotler, P. (1998). A generic concept of marketing. Marketing Management, 7(3), 48-54.
Kotler, P. (1999). Futurespeak. Sales & Marketing Management, 151(5), 14.
Kotler, P. (2004). Fall from grace, path to recovery. Brandweek, 45(17), 24-30.
Kotler, P. (2004). A three-part plan for upgrading your marketing department for new challenges. Strategy & Leadership, 32(5), 4-9. doi:10.1108/10878570410557615
Kotler, P. (2004). WRESTLING WITH ethics. Marketing Management, 13(6), 30-35.
Kotler, P. (2005). The role played by the broadening of marketing movement in the history of marketing thought. Journal of Public Policy & Marketing, 24(1), 114-116.
Kotler, P. (2006). Alphabet soup. Marketing Management, 15(2), 51-51.
Kotler, P., & Balachandran, V. (1975). Strategic remarketing: The preferred response to shortages and inflation. Sloan Management Review, 17(1), 1-17.
Kotler, P., & Borzak, L. (1978). The market for personal growth services. Advances in Consumer Research, 5(1), 290-294.
Kotler, P., & Connor Jr., R. A. (1977). Marketing professional services. Journal of Marketing, 41(1), 71-76.
Kotler, P., & Dholakia, N. (1986). Building a bridge to third world markets. BusinessWeek, (2968), 24-24.
Kotler, P., & Fahey, L. (1982). The world's champion marketers: The japanese. Journal of Business Strategy, 3(1), 3.
Kotler, P., & Gertner, D. (2002). Country as brand, products, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4), 249.
Kotler, P., Gregor, W. T., & Rodgers III, W. H. (1989). The marketing audit comes of age. Sloan Management Review, 30(2), 49-62.
Kotler, P., Gregor, W., & Rodgers, W. (1977). The marketing audit comes of age. Sloan Management Review, 18(2), 25-43.
Kotler, P., & Haider, D. (1993). There's no place like our place! Futurist, 27(6), 14.
Kotler, P., & Haider, D. (1994). There's no place like our place! Public Management (00333611), 76(2), 15.
Kotler, P., & Lee, N. (2005). Best of breed: When it comes to gaining A market edge while supporting a social cause, “Corporate social marketing” leads the pack*. Social Marketing Quarterly, 11(3), 91-103.
Kotler, P., & Lee, N. R. (2007). Marketing in the public sector: The final frontier. Public Manager, 36(1), 12-17.
Kotler, P., & Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, 33(1), 10-15.
Kotler, P., & Levy, S. J. (1969). A new form of marketing myopia: Rejoinder to professor luck. Journal of Marketing, 33(3), 55-57.
Kotler, P., & Levy, S. J. (1971). Demarketing, yes, demarketing. Harvard Business Review, 49(6), 74-80.
Kotler, P., & Levy, S. J. (1973). Buying is marketing too! Journal of Marketing, 37(1), 54-59.
Kotler, P., & Mantrala, M. K. (1985). Flawed products: Consumer responses and marketer strategies. Journal of Consumer Marketing, 2(3), 27-36.
Kotler, P., & Mindak, W. (1978). Marketing and public relations. Journal of Marketing, 42(4), 13-20.
Kotler, P., & Murray, M. (1975). Third sector management--the role of marketing. Public Administration Review, 35(5), 467.
Kotler, P., & Pfoertsch, W. (2007). Being known or being one of many: The need for brand management for business-to-business (B2B) companies. Journal of Business & Industrial Marketing, 22(6), 357-362. doi:10.1108/08858620710780118
Kotler, P., Rackham, N., & Krishnaswamy, S. (2006). ENDING THE WAR BETWEEN SALES & MARKETING. (cover story). Harvard Business Review, 84(7), 68-78.
Kotler, P., & Rath, G. A. (1984). Design: A powerful but neglected strategic tool. Journal of Business Strategy, 5(2), 16.
Kotler, P., Roberto, N., & Leisner, T. (2006). Alleviating poverty: A Macro/Micro marketing perspective. Journal of Macromarketing, 26(2), 233-239. doi:10.1177/0276146706291039
Kotler, P., & Scheff, J. (1996). Crisis in the arts: THE MARKETING RESPONSE. California Management Review, 39(1), 28-52.
Kotler, P., & Schultz, R. L. (1970). Marketing simulations: Review and prospects. Journal of Business, 43(3), 237.
Kotler, P., & Singh, R. (1981). Marketing warfare in the 1980s. McKinsey Quarterly, (2), 62-81.
Kotler, P., & Singh, R. (1981). MARKETING WARFARE IN THE 1980s. Journal of Business Strategy, 1(3), 30.
Kotler, P., & Stonich, P. J. (1991). Turbo marketing through time compression. Journal of Business Strategy, 12(5), 24.
Kotler, P., & Westman, J. C. (2006). What CEOs need to know and do about marketing. Leader to Leader, 2006(42), 20-28.
Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 3-12.
Lee, N. R., & Kotler, P. (2009). Ending poverty: “What's social marketing got to do with it?”. Social Marketing Quarterly, 15(4), 134-140. doi:10.1080/15245000903382508
Levy, S. J., & Kotler, P. (1969). Beyond marketing: The furthering concept. California Management Review, 12(2), 67-73.
Levy, S. J., & Kotler, P. (1979). Toward a broader concept of marketing's role in social order. Journal of the Academy of Marketing Science, 7(3), 233-238.
Rein, I., Kotler, P., & Shields, B. (2007). The future of sports media. Futurist, 41(1), 40-43.
Scheff, J., & Kotler, P. (1996). How the arts can prosper through strategic collaborations. Harvard Business Review, 74(1), 52-62.
Shaw, R., & Kotler, P. (2009). RETHINKING THE chain. Marketing Management, 18(4), 18-23.
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